Browsing All posts tagged under »Santa«

Santa’s brand book

December 15, 2010

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Wonderful stuff from the Quietroom. A brand book on Santa. But I noticed no EVP (Elf Value Proposition) – so I wrote one… The EVP: Elf Value Proposition You’ll need to bring the following to work… Imagination: you’ll need to understand every culture in order to create gifts that meet every need Teamwork: we all […]