Browsing All posts tagged under »predictions«

The cluetrain for employees

March 11, 2016


  Off the back of a Drum blog by Stephen Waddington celebrating 17 years since the Cluetrain Manifesto I was reminded of the Cluetrain for employees I wrote a few years back. I think it’s still pertinent, and I still think we communicators have lots to learn from what it says. For those that don’t […]

The new economic outlook means we might need to get ‘real’ about the employee experience

January 12, 2012


I recently penned a short piece on population explosion and the way in which the workplace might change. I was today sent a new article from the CIPD on the mismatch between employee aspirations and the opportunities available inside companies today. The article really does bring into sharper focus the feeling that endless possibilities, freedoms […]

The Chief Marketing & People Officer part 2

February 16, 2011


THE NEW ORGANISATIONAL THINKING So, I finished the first post with some thoughts about how ‘control is no longer ours’, and it really isn’t. If anything that’s been underlined by a book I am reading at the moment by Josh Bernoff and Ted Schadler entitled Empowered. The opening chapters describe neatly how an open and […]

The Chief Marketing & People Officer anyone?

February 10, 2011


I’m writing a piece for a client at the moment on Employer branding. I’m thinking of calling it “Get yourself a job you really love and you’ll never have to work again”. Anyhow, it’s going to cover three potential truths when it comes to employer branding, and I thought I’d store them here as they […]

Time on over time off

February 7, 2011


So, I was doing a speech on the Future of Work at the IOIC and started to think about policies that shackle us. We all think it’s right to have employment policies in place – to protect employees; ensure fairness and consistency and create order and alignment. That seems right. But is it getting in […]

That blessed survey! What’s the point?

January 17, 2011


For ages I’ve been banging on in my agency about how outdated I feel the employee survey is. After all, with is this technological wizardry out there and people constantly using email, Twitter, yammer, glassdoor etc. there must be a way of tracking what people are actually saying on a day to day basis to […]

Leading in the age of danger

January 5, 2011


I was talking to a journalist on the phone yesterday – a very rare occurrence so not I’m not being blasé about it – and she asked me whether damaged brands like the banks and BP would have trouble recruiting people. Would their damaged CSR creds mean that people would be put off working for […]