Browsing All posts tagged under »Brand«

The importance of communication from the top

February 16, 2017


Every now and then you see the story of a CEO who has taken time out to reply to a member of the public appear in the press. Usually, these are oddities and cute stories. Take the case of the 7-year-old who has just had a reply to her job application from the CEO of Google […]

What almost kills you makes you stronger

January 16, 2015


I spend my work life helping organisations get a bit of clarity around their vision, values and strategy and then bring this to life for their people. It’s what I do. When I’m not doing that, then my time is split between being with my wonderful family and then after that my other two passions […]

Is your brand in the hands of your employee bloggers and twitterers?

May 25, 2012


The session on Social Media at the Reputation in Oil Gas & Mining conference opened with the observation made by one commentator recently that employees should spend an hour a day on each social media channel they are active on. As the speaker pointed out, if you are on LinkedIn, twitter, Facebook, instagram and pinterest […]

It’s the people stupid. And it’s the real people inside organisations that count…

April 17, 2012


I think it was Michael Eisner that once said that a brand was the product of a thousand small gestures. What a wonderful saying. I particularly love the word gesture as it suggests that the smallest of actions as well as the most significant of decisions can play a part in affecting ones view of […]

The Chief Marketing & People Officer part 2

February 16, 2011


THE NEW ORGANISATIONAL THINKING So, I finished the first post with some thoughts about how ‘control is no longer ours’, and it really isn’t. If anything that’s been underlined by a book I am reading at the moment by Josh Bernoff and Ted Schadler entitled Empowered. The opening chapters describe neatly how an open and […]

The Chief Marketing & People Officer anyone?

February 10, 2011


I’m writing a piece for a client at the moment on Employer branding. I’m thinking of calling it “Get yourself a job you really love and you’ll never have to work again”. Anyhow, it’s going to cover three potential truths when it comes to employer branding, and I thought I’d store them here as they […]

Leading in the age of danger

January 5, 2011


I was talking to a journalist on the phone yesterday – a very rare occurrence so not I’m not being blasé about it – and she asked me whether damaged brands like the banks and BP would have trouble recruiting people. Would their damaged CSR creds mean that people would be put off working for […]