Santa’s brand book

Posted on December 15, 2010

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Wonderful stuff from the Quietroom. A brand book on Santa. But I noticed no EVP (Elf Value Proposition) – so I wrote one…

The EVP: Elf Value Proposition

You’ll need to bring the following to work…

Imagination: you’ll need to understand every culture in order to create gifts that meet every need

Teamwork: we all pull together (and in the reindeer’s case that’s essential). There’s no one strong link in Santa’s team. We are all strong links – if one child fails to get a gift we have all failed

Hard work: there are 1.7 billion children in the world, so to get the presents made in time you’ll need to work 24/7

In return you’ll get…

A leader that will inspire you with kindness , creativity and let you sit on his knee

The very best in winter warming clothes – it’s bloody chilly where you’ll be working

Access to the very best toy workshop in the world and a zero tolerance policy on safety. One Elf accident or fatality is one too many.

Christmas Eve and Christmas Day off, and Mrs Christmas’s mince pies

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